The story behind our logo
The Muur, the Koppenberg, the Paterberg... these are only a few of the legendary cobbled climbs where cycling history was written, where real Flandriens fought heroic battles in the Flemish classics and where every year thousands of cycling fanatics experience their moment of glory when they conquer these bergs & cobbles. The cobbled climb is what makes Flanders unique as a cycling country and that is what we wanted to reflect with the logo of 'Cycling in Flanders'.